Chemistry for Household Tasks

The ketchup stain on that white shirt, grass stains on that colorful summer dress, or orange juice on that new pullover—these little mishaps of day-to-day life are no longer a problem for consumers. They trust the performance of their laundry detergent.

This is why they expect products that clean efficiently, protect their colored and white clothing, are safe and convenient to use, and contribute to sustainable development—for example, by performing well at low temperatures. At the same time, laundry detergents should look appealing, smell nice, and make their laundry soft and fluffy.

Our expertise in high-performance chemicals and our customers’ know-how in consumer products fulfill these needs. Together, we offer convenient solutions that save consumers time, effort, and resources. When perfectly clean laundry and leisure time are no longer a contradic-tion, it’s because at BASF, we create chemistry.


  • Keep White Clothes Bright
  • Care for Colored Textiles
  • Product Esthetics for Liquid Detergents
  • Fabric Softeners
  • Low Temperature Washing
  • Concentrated Liquid Detergents

Inspiration for Your Products

People take their personal care personally. It’s all part of the need to feel clean, well groomed and in natural balance. The need for care and protection for ourselves and our loved ones, the need to care for the world around us and the future of our children.

At BASF’s Care Creations, we place these deep-seated human needs and wishes at the center of our work. It’s part of what we call market empathy, being in touch with consumers, trends and developments in the marketplace. Market empathy is what gives us the ability to support you in developing concepts with huge sales potential, in step with the spirit of the times and positioned to stand out from competition.

This outward focus on people and the marketplace perfectly complements the technical, scientific know-how BASF is built on – what we term science excellence. Our vast experience and resources place us in a strong position to support you throughout the development and formulation process.

Together, science excellence and market empathy are an unbeat-able combination. We invite you to take advantage of these assets to create highly effective personal care products with claimable benefits, aimed at the right target group at the right time and in the right place.

You will find insights into the innermost needs of your target groups along with technical information—and some inspiration—for using our ingredients in your products. From effective sunscreens and advanced face-care products to spectacular color cosmetics, from diverse hairstyling to rich and lathery shampoos, to innovative hair dyes with high brilliance and conditioners or mild and nature-oriented body washes – whatever products you wish to develop, we can deliver the ingredients to make them effective and distinctive.

Along with ingredients, science excellence and market empathy, you can count on BASF ́s Care Creations for expert consulting. That means strong support and formulation guidance to help you create truly outstanding products. Be inspired.

Product Categories

  • Sun Care
  • Face Care
  • Color Care
  • Hair Styling
  • Hair Conditioning
  • Hair Coloring
  • Actives

Yared Worku

  • Tel: +251 929914931

Fozia Awel

  • Tel: +251 929914925